So the good news of course is that we got B Corp! We landed it just before Christmas for our Wild West business. Wild Card to follow so watch this space.
Wild West joins a global group of companies reinventing business by pursuing purpose as well as profit. Other companies in the illustrious B Corp community include Patagonia, Abel & Cole, Ella’s Kitchen and Innocent. For those that don’t know – B Corp involves a rigorous certification process covering the entirety of a business’s operations, ensuring the highest social and environmental standards are met.
This is just the start of our journey. It is a commitment to how we do business, balancing purpose and profit. We can always do better and that obsession to always improve and be the very best we can is what makes our team so strong.
And what’s next? To deliver brilliant programmes strategically and creatively, to support our clients in this new world – while ensuring we remain true to people and planet.
More than ever (I am trying not to say the C word!), we have needed to be agile in our approaches, and that will continue as we plan and deliver 2021. We have an awesome team, across London, Bristol and Truro – specialists in FMCG and leisure & lifestyle, and I am excited to see what’s coming up. More on that next time we speak.
If you want to chat B Corp, business, triple bottom line, projects or more – just give me a shout.