Another Place: The Lake

The challenge

Bring to life and announce the launch of the first new hotel to the Another Place hotel collection.

The solution

Going back to our PR roots with hardworking media relations we communicated the hotel’s strong identity and marked it as a must-visit destination. This was complemented with influencer collaborations to create guest-view social and marketing content for longer term use across earned and owned media.

The impact

  • 40 press trips and 79 targeted media insertions
  • Three-page feature in The Times directly generated 200 booking enquiries
  • 30 pieces of significant coverage within the first two months of opening
  • Sunday Times Top 100 Great British Hotels ‘family’ category winner
  • 300% increase in web referral traffic