Bristol Harbour Hotel: City Luxury

The challenge

Four-month campaign to announce the first city centre hotel opening for the Harbour Hotels group, driving awareness to influence bookings.

The solution

In celebration of the building’s incredible heritage and architecture, there was only one way that we could approach this announcement; with full-blown, experience-focused media relations. Through clever storytelling and impeccable timing, we brought The Jetty restaurant concept to life and helped it scale coveted eating out lists before it had even opened.

The impact

  • Over 50 pieces of national coverage across hospitality, travel trade and consumer press, including an eight-page feature in The Times, Eat! magazine
  • Supported the sale of over 2,000 covers pre-opening