Camel Creek: Refreshed and reimagined

The challenge

Relaunch Camel Creek as one of the top family friendly attractions following a £3 million refresh.

The solution

Harnessing our core travel contacts, we sprang into action ensuring Camel Creek was front and centre for ‘what’s new’ and ‘things to do’ round-ups. But we didn’t give everything away in the first wave of media activity. Through strategically timed tiered announcements we teased interest and built momentum to the campaign climax; a launch event in which we masterminded and managed a collaboration with celebrity Joe Swash.

The impact

  • Record breaking visitor numbers on the day of Joe’s visit
  • 244,000 likes on Joe’s Instagram post
  • Full page business interview in The Times