Charlie Bears: Festive Hugs
The challenge
Drive brand loyalists to a Christmas competition and promote limited edition Christmas products to the UK gifting and collector markets.
The solution
Targeting loyalists and competitor collector audiences in the crucial, and highly competitive six week run-up to Christmas, we created and managed a thumb-stopping Facebook ads campaign. The campaign didn’t just grab attention but achieved the Holy Grail of social media marketing…shareability. It also encouraged website click throughs, driving year-on-year sales opportunities.
The impact
- Over 800 new followers
- 3,249 click-through’s to the Charlie Bears e-store
- 102,000 campaign reach
- A click-through rate of 6.59% (industry avg. is 1.9%)
- Estimated sales worth £2,500+