Compare Holiday Money: Newsjacking the media agenda
The challenge
Position Compare Holiday Money (CHM) as the go-to foreign exchange currency expert.
The solution
By predicting the news agenda and reacting agilely, we jumped on media headlines as they broke. We newsjacked comments, engineered our way into economic stories and gave CHM a voice in everything from Brexit and GDP growth to Bank of England announcements. We acted with precision and we spoke with authority, cementing CHM’s place with credibility and longevity.
The impact
- Generated 27 pieces of coverage across all the nationals, smashing targets by over 225%
- Secured regular comment pieces in the Guardian, Daily Express, Times, Daily Mail and more