Dash Water: The right drink for conscious consumers

The challenge

Year 2 of Dash Water and the brand needed to continue driving awareness among consumers, while reassuring stockists it was a must-have item.

The solution

Positioning Dash Water as a genuine and exciting alternative to mainstream soft and alcoholic drinks, we took a two-pronged approach including founder profiles of two entrepreneurs really making an impact in the category; while using the brand-new blackcurrant flavour to drive cut-through in the Dry January product pages.  We landed the brand at key sampling events and made important influencer introductions.

The impact

  • Opportunities to see of over 32 million allowed for extensive on-message delivery – highlights include delicious, BBC Good Food, Metro, The I and a full page feature in the Telegraph
  • We showcased the brand’s sustainability credentials celebrating consumers’ decisions to make good choices for themselves and the planet, with BBC Good Food recommending Dash as a brand helping to tackle food waste