Forthglade Natural Dog Food: Beyond the Bowl
The challenge
Position Forthglade Natural Dog Food as a brand that goes beyond dog food to nurture the special relationship between dogs and owners.
The solution
We created ‘Beyond the Bowl’, a 360-degree communications campaign centred on two of the most pressing issues facing dogs in the UK today – irresponsible puppy ownership and canine obesity.
Underpinned by hard-hitting research, the campaign combined expert collaborations and media relations to create compelling content and drive traffic to the Forthglade website – all while positioning the brand as an authority.
The impact
- 88 media insertions
- 98% increase in website page views
- Contributed to one of the most successful sales periods in Forthglade’s history