Ginsters: A Taste of Cornwall
The challenge
Reposition Ginsters as so much more than just a grab and go product.
The solution
Big believers in showing not telling, we took ‘A Taste of Cornwall’ to London – along with the atmosphere, aroma and sounds. Our Ginsters’ BIG picnic pop-up on London’s South Bank drove advocacy via strategic partnerships with an acclaimed Cornish chef, developed headline influencer collaborations, and convinced media to re-think the brand. We also took on Ginsters’ social media, extending engagement with loyalists whilst journeying the brand into premium foodie conversations.
The impact
- 230 media insertions over 12 months
- Monthly social media reach of 10 million with 45,000 engagements
- Negative to positive swing in online sentiment tracking