Kelly’s of Cornwall: Meet Me for Ice Cream Sunday
The challenge
Celebrate Kelly’s take-home parlour range by creating an irresistibly delicious ice cream occasion.
The solution
Our Meet Me for Ice Cream Sunday campaign harnessed the emotion of coming together to share something yummy and put Kelly’s at the heart of the dinner table. Cornish chef and Kelly’s ice cream sommelier, James Strawbridge, became a personal chef to callers in an interactive Sunday Service hotline, while his #KellysSimpleServe recipe videos transformed store cupboard ingredients into effortless desserts across social.
The impact
- 60 pieces of coverage
- Behind the scenes four-page feature in MyWeekly magazine
- Two influencer partnerships that showcased #KellysSimpleServe dessert inspiration 265k total reach with 106k total engagements