Circular&Co: The Most Useable Reuseable

The challenge

Build the customer-facing brand story of the world’s first reusable coffee cup made from used paper cups to increase reach and drive sales.

The solution

In an action-packed three month campaign, we coupled Circular&Co’s (originally named rCup) leak-proof and sustainable credentials with its expertise, vision and opinion to position Circular&Co as ‘the most useable, reusable designed cup’. We championed its traceability to attract commercial partners, created sharable stories and drove traffic and engagement to Circular&Co’s website and social channels.

The impact

  • 40+ media insertions across print, online and social media, including a Sky News interview and Telegraph business feature
  • 5 influencer partnerships 
  • Secured the Which? Best Buy award 
  • 175 million total reach