rCUP: The Most Useable Reuseable

The challenge

Build the customer-facing brand story of the world’s first reusable coffee cup made from used paper cups to increase reach and drive sales.

The solution

In an action-packed three month campaign, we coupled rCUP’s leak-proof and sustainable credentials with its expertise, vision and opinion to position rCUP as ‘the most useable, reusable designed cup’. We championed its traceability to attract commercial partners, created sharable stories and drove traffic and engagement to rCUP’s website and social channels.

The impact

  • 40+ media insertions across print, online and social media, including a Sky News interview and Telegraph business feature
  • 5 influencer partnerships 
  • Secured the Which? Best Buy award 
  • 175 million total reach