Saclà: Pesto Wow How
The challenge
Tell the story of how Saclà’s first brought pesto to the UK, highlighting the quality, authenticity and diversity of its range.
The solution
Our killer insight told us that the Saclà advocate consumer, although loving the brand, didn’t know how to articulate it to others – so we showed them how. We gave them multiple ‘nuggets’ of stories, with ‘Pesto Wow How’ at the heart of each and every one.
The impact
- 32 national media insertions, including in The Telegraph, The Express, Waitrose Food, The Sun and The Caterer
- VIP 25th birthday party attended by top foodie influencers
- Two-day experiential consumer ticketed event attended by over 1,000 people