Watergate Bay Hotel: In Residence
The challenge
Translate the hotel’s active relaxation ethos through the various viewpoints of the target audience.
The solution
We weren’t afraid to give our strategy an overhaul in the latest chapter of our journey with this iconic hotel, which we have worked with for over ten years. Our ‘in residence’ twist on influencer collaborations puts credible content front and centre to drive brand stories and engagement through new roots. This is all while celebrating the power of print and online coverage.
The impact
- 70+ media insertions annually
- 6 influencer partnerships with a combined reach of 1.89 million in the last two years
- 20 ‘In Residence’ press trips annually
- Occupancy levels in excess of 95%