It has been a year of doom and gloom, but we always try to look to the positives. That’s why we are so happy about all the exciting opportunities that have presented themselves, despite difficult times. One of which is a new blossoming relationship with leading bakery brand and family favourite, Kingsmill – part of Allied Bakeries.
Our partnership with Kingsmill first started over the winter, when we joined forces to deliver a heavyweight broadcast and media campaign to support the Kingsmill 50/50 Vitamin Boost loaf; based on the insight that families were looking for an easy and healthy swap to get much-needed vitamins. Backed by fresh research-based insight, interviews, and a partnership with NHS doctor and celeb mum of two, Emily Andre, the campaign reached more than 28 million people; with coverage appearing in the likes of Hello, Metro and Notebook.
A full calendar of campaigns is now underway, kickstarting with Kingsmill 50/50 Multi-Seed and Kingsmill 50/50 No Bits Multi-Seed, which is set to drive a new wave of category growth in bakery. The new product launch is being supported by a major integrated marketing push spanning all key consumer touchpoints, including shopper, TV, radio, OOH, digital, PR and influencer support.
Kingsmill epitomises simple pleasures which consumers know and love. At Wild Card, food and drink is our absolute passion – we live and breathe it as a team – so, as specialist multi-channel storytellers, we’re excited to shout about such a well-established brand and get people talking more about their fantastic products!
Look out for updates on our work with Kingsmill on our Instagram page… there are exciting campaigns afoot.