With soup season in full swing, we couldn’t be more pleased to welcome the UK’s fastest growing soup brand to the Wild West family, after a competitive pitch process.
The brainchild of former critical care nurse, Nicci Clark, Re:Nourish aims to shake up the current ‘sleepy’ soup category and has broken many ‘firsts’ on its journey to retailers’ shelves – including being the first grab-and-go soup brand in a heatable and fully recyclable bottle.
Our remit is earned media and brand story-telling, focused on brand & product innovation, the range’s incredible health and wellness credentials (each soup is packed full of goodness with no nasties whatsoever!), as well as on Nicci’s well-deserved journey to success.
It’s not often you get the opportunity to work on a brand with so much genuine innovation at its heart – and a truly inspiring entrepreneur at the helm. Soup’s never looked quite so good!