Our MD, Georgie Upton, and founder, Kate Wild, sat down recently with the Marketing Forum and Judi Blakeburn of Watergate Bay Hotel, to talk all things PR, including the power of the double page spread…
Watch the discussion below.
“The double page spread can be a tipping point… the sheer depth of brand messaging, the brand saliency, the wealth of content – there’s nothing else quite like it. It takes huge work, sometimes with months of back-and-forth with the journalist, but the feeling of pulling it off is unmatched in PR, both for the client and for us as an agency. The double page spread is the complete PR package… it’s the holy grail.
But it can’t just be about the brand or product, it needs to have wider context to make the journalist want to write about it. This could be something news-worthy, a cultural occasion, sales record, entrepreneurial innovation… Get the balance right between context, storytelling & brand key messages, and you’ve got the perfect double page spread.”